Son of Egg is a proven Korean-American quick-bite concept: a focused menu, a small footprint, house-made kimchi, and a mascot people remember. We're now selecting founding franchisees.
Your future business partner
Why now
K-pop, K-dramas, Korean fried chicken, and kimchi have moved from niche to mainstream across America, but most towns still don't have a single fast-casual Korean option. Son of Egg is built to fill that gap: Korean comfort food that's approachable for first-timers and real enough for regulars.
Korean flavors are among the fastest-growing in US restaurants and grocery, and demand still far outpaces supply outside major metros.
A focused menu around rice bowls, sandwiches, and fried chicken. No open flame required in the front, minimal SKUs, cross-trained staff.
Designed for compact spaces near transit stations, campuses, and downtown corridors: lower buildout, lower rent, faster payback.
The model
Counter-service Korean comfort food with sandwiches at $7–$12.50 and bowls at $8–$15.50: accessible price points with fast-casual economics and strong repeat visits.
The same menu scales from a 10-person office lunch to a 200-guest wedding: high-margin volume from one kitchen.
House-fermented kimchi sold by the jar in-store and through local grocers (ours is at Honest Weight Food Co-op and more). Every location doubles as a CPG outpost.
Our Rensselaer flagship rents its second floor at $100/hour for up to 128 guests, turning dead square footage into bookings, bar sales, and catering orders.
Jegg, our egg mascot, powers merch and social content that a generic restaurant can't replicate. Brand equity you own locally.
Every stream runs today at 483 Broadway. Franchisees get the playbook for all five, then adopt the ones that fit their space.
What you get
Complete recipe book, supplier relationships, and our kimchi fermentation program.
On-site training at our Rensselaer flagship for you and your opening team.
Our transit-adjacent, small-footprint site criteria: the playbook we used next to the Albany-Rensselaer Amtrak station.
Full identity, Jegg mascot assets, menu design, packaging, and store buildout guide.
Launch playbook, social content system, and community-event formats (block parties, comedy nights, pay-it-forward programs).
Online ordering, POS configuration, and loyalty, set up the same way we run it.
Who we're looking for
You don't need restaurant experience. You need to care about your community and be willing to run the playbook. Our first partners get the most support, the best territories, and founding-partner terms.
| Great fit | Not a fit |
|---|---|
| Owner-operators who'll be in the store, especially year one | Passive investors looking for a hands-off asset |
| Community-minded people in Northeast towns and small cities | Operators who want to change the menu on day one |
| People excited to introduce their town to Korean food | Anyone who thinks kimchi is "too weird" to sell |
Get in early
Tell us about yourself and your market. We'll reach out as the franchise program opens, in the order applications arrive.
This page is for informational purposes only and is not an offer to sell a franchise. Franchise offers are made only through a Franchise Disclosure Document (FDD) in accordance with applicable federal and state law, and only in jurisdictions where we are registered or exempt. Submitting this form places you on an interest list and creates no obligation for either party.
Son of Egg